Undoubtedly, showing the site logo in the search result page will enhance the performance of your website. But not all webmasters know how to add… Read More »How to add site logo for your website in Baidu?
Compared to SEO, the SEM campaign can drive traffic to your website in a short time. But it doesn’t mean SEM is easy. Certainly, if… Read More »What is a good Chinese SEM (search engine marketing) strategy?
You might already hear of ICP, which is a mandatory document for the website that host in China. But have you heard ICP license? And… Read More »What is ICP record and ICP license? Will that impact SEO and SEM?
By Dec 2018, China has 829 million internet users. 56.9% of the population are internet user now.
When you setting GEO targeting in the SEM
campaigns, it is good to know which location can bring enough traffic.
Back in 2016, Baidu use to have up to 10 ads in the first search result page. At that time, the quality of the ads… Read More »How to identify Ads block in Baidu search result page (SERP)
WeChat is the most popular social media APP in China, having 1 billion users. From 2018, WeChat provide 3 different types of ads: “WeChat Moments Ads”, “WeChat Official Account Ads” and “WeChat Mini APP ads”. Below are some examples.