China Search Engine Market Share 2020
Below are some data of China search market share in 2018: Baidu is still the biggest search engine in China. Sogou increased further (14.89% search… Read More »China Search Engine Market Share 2020
China Search Engine Market Share 2019
Below are some data of China search market share in 2019: Baidu is still the biggest search engine in China. Sogou tripled its market share… Read More »China Search Engine Market Share 2019
How to add site logo for your website in Baidu?
Undoubtedly, showing the site logo in the search result page will enhance the performance of your website. But not all webmasters know how to add… Read More »How to add site logo for your website in Baidu?
What is a good Chinese SEM (search engine marketing) strategy?
Compared to SEO, the SEM campaign can drive traffic to your website in a short time. But it doesn’t mean SEM is easy. Certainly, if… Read More »What is a good Chinese SEM (search engine marketing) strategy?
What is ICP record and ICP license? Will that impact SEO and SEM?
You might already hear of ICP, which is a mandatory document for the website that host in China. But have you heard ICP license? And… Read More »What is ICP record and ICP license? Will that impact SEO and SEM?
Top locations of Chinese internet traffic
By Dec 2018, China has 829 million internet users. 56.9% of the population are internet user now.
When you setting GEO targeting in the SEM
campaigns, it is good to know which location can bring enough traffic.
How to identify Ads block in Baidu search result page (SERP)
Back in 2016, Baidu use to have up to 10 ads in the first search result page. At that time, the quality of the ads… Read More »How to identify Ads block in Baidu search result page (SERP)
What kind of ads that WeChat offer?
WeChat is the most popular social media APP in China, having 1 billion users. From 2018, WeChat provide 3 different types of ads: “WeChat Moments Ads”, “WeChat Official Account Ads” and “WeChat Mini APP ads”. Below are some examples.
China Search Engine Market Share 2018
China is one of the few countries whose search traffic is not dominated by Google in the world (along with Russia-Yandex, Korea-Naver, Japan-Yahoo, .etc). The… Read More »China Search Engine Market Share 2018
China Browser Market Share 2018
Browser market share is an important data for both SEO and SEM. It is a good reference to optimize your website for SEO and improve… Read More »China Browser Market Share 2018